Marketing and Branding

I specialize in marketing strategies that maintain brand integrity across all customer touchpoints. No communication with the customer is too small — they all matter in creating the brand experience you want for your customers.

• Website content and design, emphasizing mobile first
• Marketing collateral content and design
• Award submissions
• Special events
• Content creation and distribution
  • Blogs
  • Landing pages
  • Video
  • Social media

Examples

 

Presentations

I’m a firm believer in avoiding death by PowerPoint. Good presentations are stories with visuals that enhance, not detract. Let’s figure out what story you want to tell and how to tell it.

• Slide design
• Messaging and content
• Data visualization

Examples

 

Internal Communications

Sometimes, businesses forget about communicating with one of their most important audiences: their employees. I create engaging, productive company communications that align with the organization’s culture.

Example

Executive Communications

Let the executive team spend their time doing what they do best: lead the organization. I develop and execute communication strategies that include ghostwriting letters, articles, and public remarks so that executives can focus on running the company.

Example

Customer Experience

When your customers have a great experience with your brand, they advocate for you organically; that’s some of the best marketing there is!

Ask your customers questions. Find their pain points. Address them better than anyone else. Ensure a seamless experience. When problems arise (because they will), do right by your customer and oftentimes they’ll become your biggest proponents.

I’m in my element identifying a customer need and helping an organization become a superhero by blowing the customer’s mind. It’s more than just meeting a need; it’s fulfilling the downstream needs they don’t even know they have yet. It’s great for referral marketing and it’s cheaper to keep your customers than find new ones.

Example