Resume

Profesional Profile

More than five years of strategic marketing success. Integrates data-driven analysis and creative innovation to develop and scale branding strategies and campaigns. Skilled in identifying audience pain points to spearhead customer-focused solutions. Leads and inspires teams to creatively and innovatively execute projects. Thrives in fast-paced environments.

Experience

Content Marketing Manager
Auric Solar, 11/15-Present

  • Guides team to achieve marketing department goals and maintain brand integrity across channels
  • Launched and implemented community involvement program Auric Echo, including initial Buy Solar. Give Solar. project
  • Creates external and internal marketing and branding materials
  • Established first formal marketing strategy and materials for commercial division
  • Executes event planning and logistics for trade shows, Auric Echo service projects and large external presentations
  • Maintains marketing agency, vendor and sponsorship relationships

Marketing Manager
Utah State University Office of Research and Graduate Studies, 7/13-10/15

  • While leading a team of eight employees, developed recruiting and website best practices to enhance School of Graduate Studies recruitment metrics
  • Conducted surveys, focus groups, and analytics analysis to determine recruiting and website best practices to be implemented across disciplines
  • Crafted the School of Graduate Studies’ first branding strategy
  • Managed $550,000 budget to enhance USU graduate student experience, focusing on website enhancements Overhauled the School of Graduate Studies website with user-friendly content and interface
  • Consulted with 42 departments to solidify their recruiting strategies and implement optimized website content
  • Launched and curated a workshop series for graduate students, fulfilling a brand promise

Communications Assistant
Utah State University Office of Research and Graduate Studies, 8/12-7/13

  • Created online graduate school recruitment toolkit to assist departments in graduate student recruiting
  • Managed social media for inaugural TEDxUSU event

Education

Utah State University
Master of Business Administration

GPA 3.83, June 2013

  • Judith Johnson Scholarship
  • Griffin Hill Integrity Sales System certification

Dual B.S. Marketing and Human Resource Management

GPA 3.91, December 2011

  • Presidential Academic Scholarship
  • Studied abroad in Switzerland to attain a design thinking certificate
  • Completed HR internship at Wasatch Property Management

Key Skills

Omni-Channel Campaign Strategy | Branding | Content Marketing | Project Management | Data Visualization | Data Analysis | Adobe InDesign | Illustrator | Microsoft Word | PowerPoint | Excel | Prezi | Mailchimp | Vertical Response | HTML